How Performance Monitoring Works

How does it work?


For every page on your website, we measure load time using a real web browser - just like your customers. Every image, every style, and every script is loaded exactly as your end-user sees it, right down to the slight delay as the browser executes each script.


Unlike other performance monitoring services, we'll show you exactly what your visitors see, down to the millisecond.


Day and night, we'll keep an eye on your website so you can focus on running your business. If your site goes down, has an error, even if it just starts slowing down because of a simple change to a page, the moment we detect a problem you'll be notified.

"When Shopzilla increased the speed of their website by 5 seconds it resulted in a 25% increase in page views, a 10% increase in revenue, a 50% reduction in hardware, and a 120% increase in traffic from Google."
- FastCompany
Optimization Report

My website is too slow - how do I fix it?


We don't think that just sending you an alert when there is a problem is good enough. Your customers won't be happy unless your site is fast, and neither are we. That's why every single day we'll go through all of our test data to find opportunities for improving your website performance, often without changing your website content.


Every day, we create a new optimization report to outline the specific actions needed to improve your website load time. We'll even show you how your site stacks up to everyone else.



What are the other benefits?


"Starting today, this load time factor will be incorporated into your keywords' Quality Scores."
- Google

While keeping your users happy is extremely important, poor web page performance can affect much more than just your customer experience. If you rely on online advertising to connect you with potential customers, page load time already affects the cost of clicks. Simple put, if your web pages take too long to load you are already paying too much for traffic, and those visitors you do pay for have a worse customer experience and are more likely to leave.



How do I know if I need performance monitoring?


"40% of consumers won't wait more than 3 seconds for a web page to load before leaving the site."
- Akamai

The vast majority of customers won't stop to tell you that your website or web application is too slow - they will simply go to one of your competitors instead. Because of this, it can be challenging to identify problems with website speed. This is one area where website analytics can help. Use a tool such as Google Analytics (free) to track bounces; this is the number of people who visit your web page and immediately leave without using your site. Slow web pages contribute to high bounce rates (above 30-40% for most websites) and can quickly cause customers to abandon your site.


Smart use of web page speed monitoring can help you lower the cost of online advertising and make users happier and more likely to stay on your site.